Do you want a winning classified ad? A lot of people do, but not everyone knows how to go about making one. There are certain characteristics that separate losing ads from winning ones, and once you know the secret, you can run these ads over and over again without fail. In this article, you will learn a few classified advertising techniques that you can use to have success running them. Here’s the first attribute that successful classified ads have.
1) They don’t sell products
All successful classified ads don’t try to sell a product within the ad. There is simply too little space to sell your product to someone. Your best bet is to start off by generating a free lead. When you generate a lead, you give yourself the opportunity to go back to your prospect over and over again without fail. You can follow up on them with a free report of some sort that then describes your product and what you’re offering.
Never try to sell a product within the small means of an ad. This is the fastest way to get your message ignored and to waste money on your classified advertising efforts. Here’s another attribute that winning ads have.
2) They have a good headline
A headline is the first thing that your prospect sees when coming across your ad. This is usually in bold letters and should communicate what your ad is all about. The bottom line is that your headline can make or break your ad. When making your headline, you want to put the best feature about your product in the beginning of your headline. Your best feature or your top benefit that your product delivers should be the number 1 thing that they will get out of using your product.
If you can add a logical appeal to your ad, then this is good also. Logical reasons to take response is a good way to boost your conversion rates and to get a prospect to take action now. Here’s another characteristic that winning classified ads have.
3) Detailed body copy
Some classified ads give you room to express your point but the majority of them stick to a small and confined area. If you’re running in a classified ad section with a lot of competing ads, then you need your body copy to stand out from the rest. A great way to do this is with urgency. With urgency, you give your prospect a logical reason to do business with you. And one good reason can be scarcity.
You can state in your body copy that the offer is only good by a certain day and time. You may also wish to enhance the offer by offering a coupon code to respond. It doesn’t matter what you do – your body copy should reinforce your headline and should reveal more information about your offer.
If you want to have success with classified ads, then you will want to follow the advice above.
Good luck with writing winning classified ads.